People always ask me: Why beverages?
The truth? It started with a love for flavor and a lot of feelings.
As a kid, I was just trying to survive math class—and collecting bottles of Honest Tea, Bai, and Nestea like they were baseball cards. I was that kid: curious, always sipping something, always figuring out how to make life make sense with a brain that didn’t follow the traditional rulebook.
At first, it was cooking classes. Then came a phase where I tried every drink in every gas station and grocery store with my dad. My obsession wasn’t just about taste—it was about the stories behind the drinks. The feeling they gave you. I still remember reading the fake “pitcher collision” story on the back of an Honest Tea bottle and thinking, Yeah, I want to do this.
In college, every icebreaker was the same: Tell us something about you.
I always said, I want to start a beverage brand.
People were surprised, but to me, it made perfect sense. I didn’t just want to create something delicious—I wanted to build something that meant something.
The lightbulb moment came one summer when my mom asked, mid-grocery haul in Austria, “Why don’t you just make your own drink?” I thought about it. Then I got to work.
I started with blueberries, lavender, chamomile. I boiled berries into syrup, brewed strong tea, sweetened with monk fruit. It tasted good. But my parents said, Great start. Now what’s the “why?”
That’s when it clicked. My “why” was my whole story. The struggles, the late nights, the years of feeling overwhelmed in school. I wanted to make a drink for people like me. People who think differently. Who carry stress in their brains like static.
So we started matching real emotions—stress, distraction, fog—with real ingredients. And just like that, Coop NeuroRefreshers was born.
Two years later, after a lot of trial, error, and taste testing, we launched in Philly.
And now, you can sip the result of all that chaos and clarity at coopneurorefreshers.com.
We’re not just a drink.
We’re a brain break in a can.
